A Dynamic Marketing Past
Hi, I’m Roxy 👋
Marketing strategist, storyteller, and community-builder.
I’m a marketing and fundraising professional with a focus on CRM, lifecycle marketing, and email strategy. My work centers on building thoughtful, data-informed campaigns that connect with people in meaningful ways. I enjoy the balance of creative direction and analytical problem-solving, and I’m especially drawn to projects that support community and family well-being.
Alongside my professional life, I’ve always been a storyteller at heart. Fantasy has been a steady thread through my life—whether through reading, tabletop games, or creative projects.
Professional Focus
I specialize in:
- CRM and email marketing strategy
- Segmentation and automation planning
- Campaign optimization and reporting
- Cross-functional project coordination
I value clear communication, steady improvement, and marketing that respects the audience as much as the outcome.
What I Do Best
✨ Data-Driven Marketing
I thrive on analytics, testing, and optimization. From improving open rates to building multi-channel journeys, I enjoy the puzzle of making marketing both creative and effective.
✨ CRM & Email Strategy
Segmentation, automation, engagement logic, and list health are my playground. I care about the subscriber experience just as much as performance metrics.
✨ Creative Direction & Storytelling
Campaign themes, narrative framing, and emotional resonance are where I shine. I believe the best marketing feels like a story people want to be part of.
✨ Project & Vendor Leadership
I enjoy coordinating cross-functional teams and creative partners to bring big ideas to life.
What Drives Me
I’m motivated by work that helps people. Supporting families, building community, and contributing to causes bigger than myself gives my work meaning. I believe marketing can be both strategic and compassionate.
I also believe in lifelong learning, creative experimentation, and saying “yes” to projects that stretch both the analytical and imaginative sides of the brain.
Beyond the Resume
When I’m not deep in a campaign or workflow build, you’ll probably find me:
- Designing fantasy worlds and D&D adventures
- Planning themed events that bring people together
- Exploring new skills in AI, SQL, and marketing tech
- Spending time with my family and celebrating life’s milestones
- Turning everyday moments into stories worth sharing